Why Do I Need Maintenance

Why Do I Need Maintenance?   Your WordPress website needs regular maintenance to perform as it should. Updates are regularly made to the software, themes and plugins.  It is imperative you keep your  installation is up-to-date, especially since so many  updates are security fixes and patches that will prevent potential exploits of the vulnerabilities of…

Spam or Not To Spam

Spam or Not To Spam?   What is Spam? There are a variety of definitions and interpretations of the word itself, but at its core, spam is unsolicited, irrelevant email, sent in bulk to a list of people. For example, let’s say you purchased a list of email addresses from a local business organisation. On…

What is email Marketing

What is email Marketing?   You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email…

What is Digital Marketing

What is Digital Marketing?   According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional…

What is Responsive WordPress theme

What is Responsive WordPress theme?   Responsive website themes and templates offer an easy way to build websites that look great on any mobile device. In addition to loading properly on a mobile device, the best responsive websites also perform as needed and are easy to navigate on a mobile device. Responsive themes follow the…

What is WordPress

What is WordPress?   WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing…

Why Do I Need Social Media

Why Do I Need Social Media?   These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalising on it. If your company still doesn’t have a Twitter account or a Facebook fan page,…

Do I need Facebook for my Business

Do I need Facebook for my Business?   Facebook’s more than one billion users make it a cultural, economic and social phenomenon. The importance of the online social media site to journalism, business, communication and social relationships is hard to overstate, with users across the world devoting countless hours to the site and Facebook becoming…

Why e-commerce is important for Business

Why e-commerce is important for Business?   E-commerce is one of the cheapest means of doing business as it is ecommerce development that has made it possible to reduce the cost of promotion of products and services. There is no time barrier in selling the products. One can log on to the internet even at midnight and…

What is SSL

What is SSL?   SSL (secure sockets layer) SSL is an acronym for Secure Sockets Layer, an encryption technology that was created by Netscape. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering, or message forgery. To enable…

What is website hosting

What is website hosting?   Domain name web hosting gives your website a space on the Internet so people can find your website. If you are reading this, you are probably in the process of a starting a website. There are one or two things you should learn before jumping into the online world. Besides,…

What is a domain name

What is a domain name?   A domain name is your online address on the internet. A domain name is promoted so that customers can easily find your specific goods or services.   Differences between trademarks, business, company and domain names Registering a business, company or domain name does not give you any ownership rights…