Digital Marketing Solutions

DIGITAL MARKETING SOLUTIONS

 

 

• Social Media and Face Book
• We design and manage your Social Media and Face Book
• You’ll get highly targeted traffic by being highly visible
• Attract new customers

 

Our dedicated support team is based in the Sutherland shire and available 24×7

 

Local Digital Marketing

• Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business.
• Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.

 

Mobile Friendly Website

• Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device.
• If you don’t have a mobile optimized site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.

 

Optimize Your Site for Local Search

• If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy.
• Your website should include information about the products and services you provide, your location, and other relevant keywords.

 

Have a Clean, Professional Design

• Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website.
• Make sure that it looks professional and offers all the relevant information they might be looking for.

 

Include Address and Hours

• One of the most common things customers look for on websites of local businesses is the location and hours.
• Make sure that information is clearly marked and easy to find so customers won’t be left guessing.

 

Offer Multiple Contact Methods

• Make it easy for people to contact you if they have additional questions.
• Offer a phone number, email, social media accounts, live chat, or some combination so that people always have a way to get in touch.

 

Have a Clear Call to Action

• The main goal of your website is likely to help your business gain customers.
• You need to make it clear to people who visit how they should go about doing business with you.
• Do they need to call and make an appointment?
• Should they just stop by during business hours?
• Have a clear call to action so that customers will know exactly what steps they should take.

 

Regularly Post on Social Media

An obvious local digital marketing tip as social media can also be a great tool for targeting potential customers online.

You have to actually engage people on those sites.

Post regularly to stay top of mind.

 

Always Keep Your Audience in Mind While Posting

• Post things that are actually relevant and useful to your audience.
• If you offer heating and cooling services, maybe that means you could post links to helpful articles about keeping your home cool enough during the summer or warm enough during the winter.
• That type of content gives people more of an incentive to follow and interact with your business online.

 

Include Multimedia Posts

• Media like photos and videos can also be helpful to your social media strategy.
• Make sure that they always fit with your overall goals and include a call to action.

 

Consider Social Media Advertising Targeting Your Area

• Consider Social Media Advertising Targeting Your Area
• Advertising on social sites like Facebook can help you increase your reach and gain an audience for your business online.
• Make sure that your campaigns target relevant customers in your area.

 

Leverage Locally Targeted Advertising

• Whether you’re advertising on Facebook, Google or other online platforms, targeting is essential.
• Always target customers in your city or community and use other relevant factors as well.
• One of the main ways to ensure you are maximizing your budget with local advertising is to leverage targeting capabilities to reach local consumers. That way, you are focusing as much of your budget as possible on people most relevant to your business

 

Use Search Engine Advertising — Again Locally Targeted

• Search engine advertising can be another great way to get your business in front of relevant customers.
• Platforms like Google allow for local targeting.
• With the right strategy, you can reach customers that are looking for exactly what your business offers.

 

Create Locally Optimized Keywords

• Part of your local digital marketing strategy should be choosing keywords that are both relevant to your business and your location.
• Targeting people who are looking for an Italian restaurant in some other state won’t do your business any good. So make sure you include your location information in keywords.

 

Choose Relevant Landing Pages

• When people click those advertisements, you need to think about where you want them to land on your website.
• Should it be the main page or the page for a particular product or service?
• You could also create a landing page specific to an advertising campaign if you feel that is necessary.

 

Refine Your Advertising Strategy Based on Response

• Through the process of advertising, you’ll need to monitor your results and make changes based on what’s working.
• If a particular keyword phrase isn’t bringing you any clicks or actual business, it may be necessary to switch it up.

 

Bring Previous Visitors Back with Re-targeting

• Re-targeting also provides a great opportunity for your business to convert leads who may have been interested before but just didn’t complete a purchase for whatever reason.

 

Claim and Optimize Your Local Listings

• Sites like Yelp, Google and others also provide a lot of information to online customers about local businesses.
• It’s important that you claim the listings for your business so that you can control the basic information.

 

Keep Your Information Continuously Updated

• If your business ever changes its hours, location or other information, you need to make sure that those local listings are updated so that customers don’t get confused.

 

Target Hyper-Local Customers With Apps

• Mobile apps now offer unique opportunities to target customers who are in very close proximity to a business.

What is Digital Marketing

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and E-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, ebooks, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), call-back and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.

 

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.