Online Personal Branding


  • We help you build brand loyalty to maximise your brand engagement and interact with your customers.
  • increase your brand’s – reach and visibility
  • open new marketing channel
  • acquire new customers
  • provide the customers – better usability and access
  • engage the customers towards your brand


In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.


Defining Yourself

You are in control of your personal brand if you choose to be. When establishing your brand, it is essential that you define yourself. Remember that perception is reality, so it is essential that you carefully cultivate your image. When you take the time to define yourself and present this definition to the public, your will reap the benefits that come with taking control of your personal branding.



Blogging is an excellent way to draw people to your brand when it is done correctly. Unfortunately, you can repel people when you blog incorrectly. If you choose to blog, you must write about your passion. This passion will translate to your audience. In order for your personal brand to develop with your blog, you need to provide your biography. An anonymous blog will do little to increase your reputation online.




How to Blog

  • Make a clear point – Only blog if you have something to share.
  • Be thorough – Proofread your posts for accuracy and grammar.
  • Update consistently – Update your blog on a regular basis.

Blogs should not be created on a whim. They require time and effort, but they are worth the investment.

  • I just wanted to share with you that I just approved our first online fundraiser and to thank you so much for all of your help to make this happen.  Reading David’s story just made all of the work worth it.  Wanted to share with all of you because it never would have happened without your dedication and willingness to make it great! 

    Jennifer Greenfield
    writer & journalist
  • Ray, the whole thing (website) exceeds my expectations of what I initially visualized. Thanks!

    Jey Wong
  • Awesome Shire Social Media. job! will definitely use your services again. Thank you

    Steve Eagle
    designer & artist
  • “Ray, everything looks great. The new picture looks great. I am very pleased with the increased traffic flow. Yes, I’m getting more calls and quite frankly am now looking at increasing production. You have done your job very well and I’m grateful for the response. Please continue to monitor and send reports.”

    Anna Whitehall
    account manager
  • Ray, I wanted to send you a quick note.  I just noticed our new site is up and running.  THANK YOU to both yourself and Sam for all of your work.  The new site looks great.  We are very pleased with the end result.  Sam was outstanding to work with!  We are off to our trade show in California tomorrow and very appreciative that you expedited this project for us so we can show it off.  Thanks again!

    Diana Brown
  • Thank you Shire Social Media guys for your ongoing support with our amazing website.

    Miriam Wisebull
    account manager
  • “Good morning Ray. I just wanted to send you a short note to say thank you for all of your and Sam’s help in creating a website for us at De Frenza Salon Gymea that actually works!! Since I have come to you with my concerns, needs, and desires for a website that is user friendly, easy to navigate, and productive; you have not only met my needs but have gone beyond. Thank you. The website looks great with its design and coordination of our logos, pictures, products, and services. It definitely is user friendly, easy to navigate, and most of all informative for the client and for all of us at De Frenza Salon. We get many hits, and enquiries weekly because of your hard work in the areas of design, marketing, social media, face book and your consistency in keeping my website within the top of the larger search engines. Thanks for all of your help, and all that you have done to help me keep my business where I desire to be. To be a business that is client friendly, constantly in front of my clients and the public, while remaining efficient, easy to work with, simple to communicate with, and meeting my client’s needs. I appreciate you and Sam, and Shire Social Media for helping create for me, a very important sales tool. It has helped me to become more efficient in my sales and my client service. my client service remains a constant foundation and reliable part of my business. You have helped us at De Frenza Salon to remain reliable to our clients, because we have been able to rely on you at Shire Social Media. It is a joy and a pleasure to be working with you, and most of all being local.”

    Anita De Frenza
  • Ray, you and Sam are doing a phenomenal job on our Web site. We couldn’t be happier! We had a good year and already booking into next year. Everyone loves the site – “it’s so easy to use” is the response.

    George Windfall
  • Ray, WOW! You work fast! I really like the layout you’ve come up with.You’re the best! Thanks for the fast work. Natasha

    Natasha Grey
  • “WOW!!! That was FAST! I was expecting Monday at the earliest! How about a raving testimonial to your customer service!!!!!!!! An ABOVE & BEYOND award to Virtual-tech.”

    Andrew Lee
  • Ok this all makes wonderful sense, I am so glad that you’re able to talk in dum dum speak to us who don’t really GET the behind the scenes stuff for the web sites. You realise you are the only web designer I have worked with that has done this?  Watching, researching, tweaking, changing, and then describing the whole process in a way that is understandable?

    Mark Dupont
  • This website makes my job so much easier and fun to do and you all are the reason for that. Yes, I’m getting more calls!

    James Richardson