Spam or Not To Spam?
What is Spam?
There are a variety of definitions and interpretations of the word itself, but at its core, spam is unsolicited, irrelevant email, sent in bulk to a list of people. For example, let’s say you purchased a list of email addresses from a local business organisation. On the surface, that list of addresses seems like it could contain some great prospects for your business, and you want to send them an email with a relevant offer they can’t refuse. But, since those people didn’t give you explicit permission to contact them, sending an email to that list would be considered spam.
Content of Your Email
The content of your email is a significant factor in making it through spam filters. Image use, text content, and subject line can all create spam problems for you. Writing and designing email has to be as much about deliver-ability as it is about email performance.
What To Do to Avoid Being Flagged as Spam?
Ensuring that your email is delivered to the inbox instead of the spam folder can be a significant challenge. As email spammers get smarter and find new ways to slip through spam filters, email service providers have responded by improving their spam filters. What’s the good news? If you follow the rules and build a good, quality email program you will most likely not have a problem getting flagged as spam. What’s the bad news? You’ll need to consistently work to ensure that your email is inbox-ready. In this section, we’ll tell you how to get your email into the inbox as consistently as possible.