What is SSL?
SSL (secure sockets layer) SSL is an acronym for Secure Sockets Layer, an encryption technology that was created by Netscape. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering, or message forgery.
To enable SSL on a website, you will need to get an SSL Certificate that identifies you and install it on the server. The use of an SSL certificate on a website is usually indicated by a padlock icon in web browsers but it can also be indicated by a green address bar. Once you have done the SSL install, you can access a site securely by changing the URL from http:// to https://. When an SSL certificate is installed on a website, you can be sure that the information you enter (contact or credit card information), is secured and only seen by the organisation that owns the website.
Millions of online businesses use SSL certificates to secure their websites and allow their customers to place trust in them. In order to use the SSL protocol, a web server requires the use of an SSL certificate.
Why do I need SSL?
If you are transmitting sensitive information on a web site, such as credit card numbers or personal information, you need to secure it with SSL encryption. It is possible for every piece of data to be seen by others unless it is secured by an SSL certificate.
Your customers won’t trust your web site without an SSL certificate. According to Gartner Research, nearly 70 percent of online shoppers have terminated an online order because they did not “trust” the transaction. In those cases, 64 percent indicated that the presence of a trust mark would have likely prevented the termination. An SSL certificate and a site seal could stop people from abandoning your website and that means more money for you.
What is a trust seal?
A trust seal is a logo that you can display on your web site that verifies that you have been validated by a particular certificate provider and are using their SSL certificate to secure your site. It can be displayed on secure and non-secure pages and is most appropriate on pages where customers are about to enter their personal information such as a shopping cart page but they can be displayed on every page to help build trust. Every certificate authority’s trust seal is different and some look more professional so you should consider what the seal looks like in order to maximise customer trust.