You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly.
Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition.
With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalised email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
There are several examples of email marketing campaigns, starting with a welcome email that thanks that new contact for opting in to your subscription. Welcome letters can not only give valuable information about your company, they can also request key information about your new client, helping you put the person in the correct categories for future marketing efforts. Additional email campaigns include sending out announcements on products or services, a newsletter regarding your company and/or products, coupons for future purchasing and much more. Every email you send out should have company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails. Incentive programs that give members a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign as well as what your contacts are interested in.
With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns. Let the internet help guide your customers to you again and again with an effective email marketing campaign.
Ok this all makes wonderful sense, I am so glad that you’re able to talk in dum dum speak to us who don’t really GET the behind the scenes stuff for the web sites. You realise you are the only web designer I have worked with that has done this? Watching, researching, tweaking, changing, and then describing the whole process in a way that is understandable?
“WOW!!! That was FAST! I was expecting Monday at the earliest! How about a raving testimonial to your customer service!!!!!!!! An ABOVE & BEYOND award to Virtual-tech.”
“Ray, everything looks great. The new picture looks great. I am very pleased with the increased traffic flow. Yes, I’m getting more calls and quite frankly am now looking at increasing production. You have done your job very well and I’m grateful for the response. Please continue to monitor and send reports.”
Ray, you and Sam are doing a phenomenal job on our Web site. We couldn’t be happier! We had a good year and already booking into next year. Everyone loves the site – “it’s so easy to use” is the response.
This website makes my job so much easier and fun to do and you all are the reason for that. Yes, I’m getting more calls!
Thank you Shire Social Media guys for your ongoing support with our amazing website.
“Wow! Once again I am amazed by your customer service — this time long after business hours. My day job is in IT, and I’d be a lucky man if more companies in our industry had your level of commitment to their clients. Thanks so much! “PS: In case you didn’t know this yet, I’m a huge fan of Shire Social Media. Let me know if I can be a reference for you at some point.”
Ray is a very knowledgeable business person who is also an excellent instructor. This was the most beneficial business class I have every taken!
“I love the red font, the whole site looks great. Seriously, I love it. I don’t know what else to say except that it’s awesome.”
I just wanted to share with you that I just approved our first online fundraiser and to thank you so much for all of your help to make this happen. Reading David’s story just made all of the work worth it. Wanted to share with all of you because it never would have happened without your dedication and willingness to make it great!
“Good morning Ray. I just wanted to send you a short note to say thank you for all of your and Sam’s help in creating a website for us at De Frenza Salon Gymea that actually works!! Since I have come to you with my concerns, needs, and desires for a website that is user friendly, easy to navigate, and productive; you have not only met my needs but have gone beyond. Thank you. The website looks great with its design and coordination of our logos, pictures, products, and services. It definitely is user friendly, easy to navigate, and most of all informative for the client and for all of us at De Frenza Salon. We get many hits, and enquiries weekly because of your hard work in the areas of design, marketing, social media, face book and your consistency in keeping my website within the top of the larger search engines. Thanks for all of your help, and all that you have done to help me keep my business where I desire to be. To be a business that is client friendly, constantly in front of my clients and the public, while remaining efficient, easy to work with, simple to communicate with, and meeting my client’s needs. I appreciate you and Sam, and Shire Social Media for helping create for me, a very important sales tool. It has helped me to become more efficient in my sales and my client service. my client service remains a constant foundation and reliable part of my business. You have helped us at De Frenza Salon to remain reliable to our clients, because we have been able to rely on you at Shire Social Media. It is a joy and a pleasure to be working with you, and most of all being local.”
Ray, I wanted to send you a quick note. I just noticed our new site is up and running. THANK YOU to both yourself and Sam for all of your work. The new site looks great. We are very pleased with the end result. Sam was outstanding to work with! We are off to our trade show in California tomorrow and very appreciative that you expedited this project for us so we can show it off. Thanks again!
