Social Media Solutions

Social Media Solutions and Internet Marketing

 

 

The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.

 

Social Media

These days, it isn’t enough to have a website for your business – Ask Us How!

your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).

 

Here are eight reasons social media marketing should top your to-do list:

1. You get to see your target market, up close and personal
2. You can respond to problems immediately
3. Your competition is Tweeting and Facebooking like crazy
4. People are receptive to your messages
5. It will get you more sales
6. You will find customers you didn’t know existed
7. Customers you didn’t know existed will find (and buy from) you
8. The social media marketing arena is a (fairly) level playing fie

Why Use Facebook for Your Business?

When you start your business, many things have to be taken into account. Amongst the tons of seemingly more important things, you might question the need for using Facebook. Often people end up feeling that it is too trivial a task and can be accomplished at anytime. Here are some reasons why you should have your presence on a social networking giant like Facebook and take it very seriously:

• Customer Interaction: Having your business on Facebook through a Fan page or a group is a great way to learn more about your customers. Through comments or posts, you get to have direct feedback and conversations with your target audience. The people who like your Fan page or join your group are only there because they want to be. They are there to know what they can about you and you can do the same thing.
• Give a personal touch to your business: Being well connected is important for any business, especially for a small one. You need to be able to communicate with people and grow your contacts. The best possible way to do that is through direct involvement. Facebook allows you to give your business an image and then you can actually have live conversations with people who matter, making it a more personal experience then what you get on a TV.
• Develop a loyal fan base: Facebook allows you to develop your very own community. All you need to do is, post links and content that is both relevant and useful. You can even have promotional campaigns and contests through your page and offer incentives as well. If done correctly, you will find that you can develop a loyal community for your business on Facebook.
• SEO: Search Engine Optimization is a key aspect for anyone who wants to build a significant presence on the web. Having a Facebook page for your business can help you in your SEO efforts as well. All the links and posts on the page are indexed by search engines. So having a page flowing with continuous relevant content will definitely give you a jump in search engine rankings.
• Beat your competition: One of the biggest reasons for you to make sure that you are on Facebook is that your competition might already be there. In this cut throat environment, lagging behind will make it really hard for your business to succeed.
• Viral promotion: If someone ends up liking your page then it appears in their news feed. This makes it possible for your business to be in their eyes on a regular basis through status updates or content posting. What’s more, if they comment on your post, their friends will also see your post and this will help in viral promotion of your business.
• Facebook Ads: Your business at Facebook is not just limited to a fan page or a group. Facebook also offers you a chance to put up advertising campaigns. You can build your advertisements, and as per your budget requirements, go for a campaign suitable for your business. You can also choose the set of people to whom these ads will be visible. You can target your ads on the basis of demographics, educational level, interests etc. It is also up to you to decide how often these ads will appear.
• Save money: Apart from these facts, Facebook already has people addicted to it. This means you do not have to look for customers – they are already there.

 

How to Make the Best Use of Facebook?

Many people feel that simply having a page or a group on Facebook is enough to help their company. It cannot be further from the truth. In fact, if you are not going to use it properly, then it can be more disadvantageous than not being on Facebook.

Make sure that you do not leave your page or group after a few days. It reduces participation and gives your business a bad name. Do not spam through your pages, it is the simplest way to lose customers. Make sure that your fans and members are rewarded for being there. You could give them free coupons via Facebook or something similar.

Facebook has really changed the way people go about promoting their business. With so many people with varied interests available on a single platform, there is something for everyone. All you need to do is find the right target audience and then market your business to them.

 Looking to increase your website traffic? Enquire Today

 

DIGITAL MARKETING SOLUTIONS

• Social Media and Facebook
• We design and manage your Social Media and Facebook
• You’ll get highly targeted traffic by being highly visible
• Attract new customers
• We’ll make sure you get found
• Boost your online presence
• Market your product to a wider audience
• Make your business more profitable

 

If You’re Not Online, You’re Behind

Shire Social Media offers some great solution for your business, and packages to suit all budgets.

If you have an opinion that online networking venues such as Facebook, LinkedIn and Twitter were just for fun, think again you may be wrong. They are essential platforms for building your business’s reputation.

Internet users are connecting, communicating and engaging via Social Media platforms. They are members of online communities. It is important for you to belong to the same communities as your niche market.

Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a force that can no longer be ignored.

 

Pinterest

is all about eye candy

The more visually interesting and appealing your content is, the betters.  Because of that, a lot of business owners might think their industry is not cut out for the Pinterest audience, but with the right approach, any type of company can gain followers, boost brand exposure, and increase sales through the social sharing platform.

 

YouTube

we take the essential steps to give you the optimum exposure in this online media.

 

Facebook Fan Page

Creating a Facebook fan page is an amazing way to promote your business, build awareness for a cause, gather support for your band, or to advertise in a number of other ways. If you’d like to create a Facebook fan page, Shire Social Media offers this acceleration to your business by providing customized Facebook fan pages. These pages are another form of your website and can have almost all or even more features that you have on your website.

Need a Facebook Fan Page for  your Business? Ask Us How Today!

Some Some distinguished features of Facebook fan pages are:

• An eye catching welcome tab designed to your taste
• Few other tabs relating to your business like about your company, terms, brands, etc.
• An exquisite jQuery tab for your products gallery
• A lead generation form or a contact form for people to reach you just in seconds
• A tab having all your social connections which will enable visitors to connect to you on a user desired social network
• A tab having offers or content that will be visible only to your fans or people who like your page
• Quizzes and Surveys
• RSS Feeds / News Feeds
• Customized Twitter page design and Integration on Facebook
• LinkedIn profile Integration on Facebook and twitter
• Polls
• You tube Channel ‘video creation of your products’
• And many more…..

 

Advantages of having a Fan page

• Provides a base camp for your business on the internet.
• Facebook fan pages drives traffic – Facebook users does not come alone they always come with their friends and an average user has 130 friends.
• Connect with your customers.
• Make Digital Services better.
• Facebook fan pages make it easy for you to engage with your customers for free.
• Direct connection to the people outside the business.
• Deepen customer relations.
• A good place for brand enthusiasts to converse.

 

Please get in touch with us using the Customer Portal ‘Enquiry Today’ and we will get started on a quote and proposal for your current project.

 

Increase your online exposure and look legit

Your digital storefront isn’t limited to just your website. Your Facebook, Twitter and LinkedIn all represent your company in the eyes Internet browsers and buyers. In fact, some may even say that your business’ Google results (relevant, irrelevant, positive and negative) all constitute parts of your digital storefront.

People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate.

Social media marketing is a must-have for businesses, but it’s also just the tip of the iceberg. Having website content that drives sales, a solid SEO strategy and products that consumers actually want to buy are all important pieces of the web PR puzzle, too.

 

E-commerce Taps into Social Media

It’s a social world out there, with customers turning to social media such as Facebook and Twitter to research potential purchases.

For a smart business, an engaging social media presence can raise their company profile and encourage traffic and sales. A well thought out social media strategy marries well with a good E-commerce site, forging connections with buyers. Offers, competitions and other shareable content can be used to grab attention and encourage visits to your E-commerce store.

A good E-commerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.

 

As if you needed another reason to use social media for business

At the very least, social media marketing will help drive traffic to your site and increase brand awareness. That’s a huge part of web PR in and of itself, and is an outcome anyone would be happy with. Have questions about how to get started? Contact us, and we’ll help get you started on the right path.