Why Do I Need Social Media?
These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalising on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a force that can no longer be ignored.
Pinterest is all about eye candy. The more visually interesting and appealing your content is, the betters. Because of that, a lot of business owners might think their industry is not cut out for the Pinterest audience, but with the right approach, any type of company can gain followers, boost brand exposure, and increase sales through the social sharing platform.
Here are nine reasons social media marketing should top your to-do list:
- You get to see your target market, up close and personal
- You can respond to problems immediately
- Your competition is Tweeting and Facebooking like crazy
- People are receptive to your messages
- It will get you more sales
- You will find customers you didn’t know existed
- Customers you didn’t know existed will find (and buy from) you
- It’s free
- The social media marketing arena is a (fairly) level playing fie
Increase your online exposure and look legit
Your digital storefront isn’t limited to just your website. Your Facebook, Twitter and LinkedIn all represent your company in the eyes Internet browsers and buyers. In fact, some may even say that your business’ Google results (relevant, irrelevant, positive and negative) all constitute parts of your digital storefront.
People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate.
Social media marketing is a must-have for businesses, but it’s also just the tip of the iceberg. Having website content that drives sales, a solid SEO strategy and products that consumers actually want to buy are all important pieces of the web PR puzzle, too.
As if you needed another reason to use social media for business
At the very least, social media marketing will help drive traffic to your site and increase brand awareness. That’s a huge part of web PR in and of itself, and is an outcome anyone would be happy with. Have questions about how to get started? Contact us, and we’ll help get you started on the right path.